How to make dreams circular

When we have the possibility to start from the beginning, how do we do that correctly? We dream big and envision a future where Burkina Faso is green again, a future where our village is a place where people feel good, and life is circular and sustainable. And the thing is, it is so inspiring and exciting to step by step, thing by thing, try to find the best solution for sustainability. Even the sheets in our guesthouses.

The Yennenga trainee Joachim is now with us in Nakamtenga. His focus is health, connected to food and agriculture. But todays news is about what he brought: bed linen from Circular Dreams. This is a company run by his brother Floris and a friend of his called Bart, a company that was born out of a family business, to create a circular and sustainable system for bedding in the Netherlands.


  • Environmental challenges from the textile industry increase. The fashion industry is estimated to account for 10 percent of global carbon dioxide emissions.
  • The textile production requires resources of raw materials, water, chemicals and energy at the same time it causes emissions to air, land and water.
  • Up to 92 million tons of waste is created and 79 billion cubic meters of water is consumed each year to produce clothing.
  • The need for textile raw materials is increasing all over the world.
  • We risk facing future material shortages.


We need new consumption habits.

More sustainable business models.

Use, reuse, recycle, remake, reduce.

This means that companies need to offer more repair and sharing services, that there are opportunities to rent, and that the sale of second-hand goods increases. The most durable garment is the garment that is used. Read more how you can contribute to a more circular and sustainable future.

And a very good example of a company trying to do just that is Circular Dreams: creating a sustainable business model with the mission to keep bed textiles in the chain for as long as possible and to work together with manufacturers, retailers, brands and consumers on a circular textile chain.

Circular Dreams sells products that the consumer returns and repairs products that are returned due to a manufacturing defect. A Recommerce business, which means accept used items and if necessary repair, then reuse, recycle or resell them.